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Co-design with customers is vital to Service Delivery Reform

Ms Lynelle Briggs, CEO, Medicare Australia has co-authored an article with Dr Don Lenihan, of the Public Policy Forum in Ottawa, Canada. The article, titled 'Co-design: Toward a New Service Vision for Australia' serves to further the conversation regarding the effectiveness of co-design over traditional consultation approaches in advancing the Service Delivery Reform agenda and ensuring we put citizens at the centre of reform.

Co-design is intended to extend the role of the public and invite them to contribute to the design of services. It can lead to further involvement with the public also participating in the production of services in the future.

Government services in Australia and indeed around the world have undergone a number of changes in the last ten years, with a focus on streamlining services. Ms Briggs and Dr Lenihan, in their article, show that co-design is integral to advancing Service Delivery Reform and ensuring we put citizens at the centre of reform.

The article clarifies the concept of co-design and how, where and why it fits into the ongoing work on Service Delivery Reform, in Australia and elsewhere. The article links co-design to work on public engagement now underway at the Public Policy Forum, an independent research organisation.