Annual Report 06–07
Appendix 3 Advertising and market research
Section 311A of the Commonwealth Electoral Act 1918 requires the annual report of each Australian Government department or agency to include a statement setting out particulars of all amounts paid by, or on behalf of, the department or agency during the financial year to advertising agencies, market research organisations, polling organisations, direct mail organisations and/or media advertising organisations. For the 2006–07 financial year, particulars of payments of value less than $10,300 (inclusive of GST) are not required. This appendix meets those requirements.
Note: See Correction to the Department of Human Services 2006-07 Annual Report.
Table A3.1 Core Department—payments for advertising and market research
| Advertising agencies |
| Payee |
Purpose |
Amount |
| Eardrum |
To provide radio advertising services for the drought assistance campaign and Access Card campaign |
$86,787 |
| George Patterson Y&R |
To provide creative advertising services for the drought assistance campaign and Access Card campaign |
$764,003 |
| Grey Worldwide Pty Ltd |
To purchase creative advertising services for the Medicare Easyclaim campaign |
$327,533 |
| Universal McCann |
To purchase advertising space for the drought assistance campaign and Access Card campaign |
$4,037,992 |
| Market research organisations |
| Payee |
Purpose |
Amount |
| Blue Moon Research and Planning Pty Ltd |
To undertake market research for the Medicare Easyclaim campaign |
$578,503 |
| Open Mind Research Group |
To undertake market research for the drought assistance campaign |
$325,990 |
| Orima Research |
To undertake market research for the Access Card campaign |
$1,076,399 |
| Polling organisations |
| Payee |
Purpose |
Amount |
| Nil |
Nil |
Nil |
| Direct mail organisations |
| Payee |
Purpose |
Amount |
| Solutions Marketing and Research Pty Ltd |
To conduct direct mail for the drought assistance campaign |
$143,200 |
| Media advertising organisations |
| Payee |
Purpose |
Amount |
| hma Blaze |
To provide employment and tender advertising |
$291,313 |
Table A3.2 CSA—payments for advertising and market research
| Advertising agencies |
| Payee |
Purpose |
Amount |
| Universal McCann |
To communicate phase 1 of the Child Support Scheme reforms |
$3,260,687 |
| Market research organisations |
| Payee |
Purpose |
Amount |
| Blue Moon Research and Planning |
To conduct a market evaluation of an additional publication in the
Me and My series of support booklets |
$20,727 |
| Chat Link and Associates |
To conduct a professionalism survey |
$39,550 |
| Client Wise Pty Ltd |
To provide monthly and quarterly Clients Having a Say reports |
$69,520 |
| Colmar Brunton Social Research Australia |
To conduct research to gain feedback on the proposed changes to CSAonline |
$55,200 |
| Hitwise |
To analyse customer internet behaviour |
$90,000 |
| mediascape |
To conduct a 12-month tracking study to evaluate media response to CSA initiatives, legislation reforms and new service delivery arrangements |
$60,000 |
| Millward Brown |
Voice Box recording (quarterly analysis) |
$30,909 |
| Open Mind Research Group |
To evaluate the Child Support Scheme reforms communication campaign |
$166,486 |
| Open Mind Research Group |
To evaluate and make recommendations for the development of new products for teenagers from separated families |
$50,000 |
| The Value Creation Group |
To evaluate customer preferences for service delivery |
$158, 556 |
| Polling organisations |
| Payee |
Purpose |
Amount |
| Nil |
Nil |
Nil |
| Direct mail organisations |
| Payee |
Purpose |
Amount |
| Rothfield Print Management |
To provide storage, distribution and printing services for CSA bulk publications (including management of the CSA 1800 call centre service and CSA Webmaster order service) |
$885,000 |
| Salmat |
To manage document distribution (including CSA customers’ monthly statements) |
$2,482,238 |
| Media advertising organisations |
| Payee |
Purpose |
Amount |
| Google |
To provide links to CSAonline website (three-month trial) |
$30,000 |
| hma Blaze |
To place recruitment advertising (national and regional) |
$1,176,909 |
| hma Blaze |
To place non-campaign, non-recruitment advertising |
$277,000 |
| Telstra White Pages |
To place advertising in the 2007 White Pages directory (capital cities, regional directories and Telstra White Pages online) |
$448,835 |
Table A3.3 CRS Australia—payments for advertising and market research
| Advertising agencies |
| Payee |
Purpose |
Amount |
| Nil |
Nil |
Nil |
| Market research organisations |
| Payee |
Purpose |
Amount |
| Fenton Communications |
To develop, design and market test publications targeted to employers |
$21,800 |
| Fenton Communications |
To research, assess and make recommendations on how to improve CRS Australia’s communications, particularly publications |
$30,500 |
| Market Solutions |
To conduct a stakeholder survey |
$86,557 |
| Polling organisations |
| Payee |
Purpose |
Amount |
| Nil |
Nil |
Nil |
| Direct mail organisations |
| Payee |
Purpose |
Amount |
| Nil |
Nil |
Nil |
| Media advertising organisations |
| Payee |
Purpose |
Amount |
| hma Blaze |
To place recruitment advertising |
$244,879 |
| Australian Public Service Commission |
To place recruitment advertising in the Australian Public Service Gazette |
$21,564 |
| Seek |
To place recruitment advertising on www.seek.com.au |
$18,750 |
| hma Blaze |
To place non-campaign, non-recruitment advertising in newspapers |
$14,462 |
| Sensis |
To place advertising in local, regional and metropolitan Yellow Pages directories |
$95,312 |
| Telstra |
To place advertising in White Pages directories |
$70,451 |
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