Annual Report 06–07

Correction

Correction to the Department of Human Services 2006-07 Annual Report.

The following table is to replace Table A3.1 in Appendix 3 of the report.

Table A3.1 Core Department–payments for advertising and market research
Advertising agencies
Payee	Purpose	Amount
Eardrum	To provide radio advertising services for the Drought Assistance campaign and Access Card campaign	$97,957
George Patterson Y&R	To provide creative advertising services for the Drought Assistance campaign and Access Card campaign	$835,321
Grey Worldwide Pty Ltd	To purchase creative advertising services for the Medicare Easyclaim campaign	$252,447
Universal McCann	To purchase advertising space for the Drought Assistance campaign and Access Card campaign	$4,660,435
Market research organisations
Payee	Purpose	Amount
Blue Moon Research and Planning Pty Ltd	To undertake market research for the Medicare Easyclaim campaign	$636,300
Open Mind Research Group	To undertake market research for the Drought Assistance campaign	$340,033
Orima Research	To undertake market research for the Access Card campaign	$1,335,572
Polling organisations
Payee	Purpose	Amount
Nil	Nil	Nil
Direct mail organisations
Payee	Purpose	Amount
Solutions Marketing and Research Pty Ltd	To conduct direct mail for the Drought Assistance campaign	$157,520
Media advertising organisations
Payee	Purpose	Amount
hma Blaze	To provide employment and tender advertising	$291,313