Appendix I - Advertising and market research
Information about the departments advertising and marketing campaigns.
The department did not undertake any communication or advertising campaigns in 2014-15.
Advertising costs—Media advertising agency
In 2014-15 the total departmental expenditure through the Australian Government’s master media agency, Mitchells Adcorp Alliance, was $699,277. This includes expenditure on print, radio and online advertising in areas such as recruitment, public notices, tenders and departmental services.
|Mitchells Adcorp Alliance||Advertising||699,277|
|SBS Broadcasting Service||National multicultural radio broadcasting||36,421|
Market research payments
The department commissioned the projects listed in Table 95. They involved gathering, analysing and reporting information from external audiences or sources to provide insight on a particular topic or issue.
$ (including GST)
|Australian Centre for Social Innovation||Complex citizen insight1||70,000|
|Colmar Brunton||CAP (Indigenous community) agents survey 2015||32,282|
|Colmar Brunton||Family and domestic violence communication testing||15,000|
|DBM Consultants||Integrated customer satisfaction programme||1,434,659|
|EY Sweeney||Service delivery communication testing||76,000|
|instinct and reason||HD video conference pilot evaluation1||52,800|
|instinct and reason||Complex customer insight—online1||31,900|
|instinct and reason||myGov Brisbane shopfront proof of concept evaluation||18,000|
|instinct and reason||Operational communication for Medicare Benefits Schedule changes for new Medicare safety net||24,000|
|Latitude Research||Testing digital communication strategies1||115,000|
|Lonergan Research||Exploring current student needs and expectations1||50,000|
|Market Access Consulting and Research||News for Seniors research||48,950|
|ORC International||Evaluation of Rouse Hill service offer pilot1||31,818|
|ORC International||Future of Australian Pension News research||30,954|
|ORC International||Rural agents and access points survey 2015||22,580|
|Taylor Nelson Sofres||Digital services and transformation communication||41,976|
1. Relates to payments made in 2014-15 for research completed in 2013-14.
2. The total includes payments for invoices goods receipted before 30 June 2015. The equivalent Table in 2013-14, included only those payments issued prior to 30 June 2014. This change in process accounts for the increased amount reported in 2014-15.