Appendix I - Advertising and market research

Information about the departments advertising and marketing campaigns.

Communication campaigns

The department did not undertake any communication or advertising campaigns in 2014-15.

Advertising costs—Media advertising agency

In 2014-15 the total departmental expenditure through the Australian Government’s master media agency, Mitchells Adcorp Alliance, was $699,277. This includes expenditure on print, radio and online advertising in areas such as recruitment, public notices, tenders and departmental services.

Table 94: Costs associated with advertising
Payee Purpose 2014-15
Mitchells Adcorp Alliance Advertising 699,277
SBS Broadcasting Service National multicultural radio broadcasting 36,421
Sensis White Pages 1,808,017
Total 2,543,715

Market research payments

The department commissioned the projects listed in Table 95. They involved gathering, analysing and reporting information from external audiences or sources to provide insight on a particular topic or issue.

Table 95: Payments associated with market research organisations
Vendor Description 2014-15
$ (including GST)
Australian Centre for Social Innovation Complex citizen insight1 70,000
Colmar Brunton CAP (Indigenous community) agents survey 2015 32,282
Colmar Brunton Family and domestic violence communication testing 15,000
DBM Consultants Integrated customer satisfaction programme 1,434,659
EY Sweeney Service delivery communication testing 76,000
instinct and reason HD video conference pilot evaluation1 52,800
instinct and reason Complex customer insight—online1 31,900
instinct and reason myGov Brisbane shopfront proof of concept evaluation 18,000
instinct and reason Operational communication for Medicare Benefits Schedule changes for new Medicare safety net 24,000
Latitude Research Testing digital communication strategies1 115,000
Lonergan Research Exploring current student needs and expectations1 50,000
Market Access Consulting and Research News for Seniors research 48,950
ORC International Evaluation of Rouse Hill service offer pilot1 31,818
ORC International Future of Australian Pension News research 30,954
ORC International Rural agents and access points survey 2015 22,580
Taylor Nelson Sofres Digital services and transformation communication 41,976
Total2 2,095,919

1. Relates to payments made in 2014-15 for research completed in 2013-14.

2. The total includes payments for invoices goods receipted before 30 June 2015. The equivalent Table in 2013-14, included only those payments issued prior to 30 June 2014. This change in process accounts for the increased amount reported in 2014-15.

Page last updated: 5 February 2016

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