Appendix H - Advertising and market research
Communication and advertising campaigns
The department did not undertake any communication or advertising campaigns in 2015-16.
Advertising costs - Media advertising
In 2015-16 the total departmental expenditure on advertising was $2,650,421 compared to $2,543,715 in 2014-15. This includes expenditure on print and online advertising in areas such as recruitment, public notices and tenders.
|Dentsu Michell Media Australia Pty Ltd||Advertising||842,404|
|Sensis Pty Ltd||White Pages||1,808,017|
Market research payments
The department commissioned the projects listed in Table 91. They involved gathering, analysing and reporting information from external audiences or sources to provide insight on a particular topic or issue.
$ (including GST)
|Colmar Brunton||Testing of revised child support assessment notices||76,857|
|Colmar Brunton||Family and domestic violence communication testing2||15,000|
|Colmar Brunton||CAP (Indigenous community) agents survey 20152||32,281|
|DBM Consultants||Integrated customer satisfaction program||1,482,294|
|Dialogue Consulting||Social media strategy evaluation||17,270|
|EY Sweeney||Service delivery communication testing2||24,000|
|instinct and reason||Operational communication for Medicare Benefits Schedule changes for new Medicare safety net||56,000|
|instinct and reason||Departmental audiences communication||237,600|
|Lonergan Research||Testing A guide to Australian Government payments||80,927|
|Market Access Consulting and Research||Exploring the use of channels for correspondence||79,640|
|Market Access Consulting and Research||News for Seniors research2||48,950|
|Multicultural Marketing and Management||Accessibility of Human Services website for culturally and linguistically diverse customers||156,985|
|ORC International||Evaluate the myGov Albury shopfront||54,967|
|ORC International||Review of internal communication||54,856|
|Taylor Nelson Sofres||Recruitment services||14,791|
|Taylor Nelson Sofres||Digital services and transformation communication2||91,894|
|ThinkPlace||Research and facilitation services||47,766|
|University of Canberra||Disability barriers in the Australian Public Service||27,500|
|Zebra Research||Customer service research feedback video||20,680|
1. Details of payments to market research organisations, above the threshold amount, is included to comply with Section 311A of the Commonwealth Electoral Act 1918.
2. Relates to payments in 2015-16 for research funded from and completed in 2014-15.