Communication and advertising campaigns
The department did not undertake any communication or advertising campaigns in 2015-16.
Advertising costs - Media advertising
In 2015-16 the total departmental expenditure on advertising was $2,650,421 compared to $2,543,715 in 2014-15. This includes expenditure on print and online advertising in areas such as recruitment, public notices and tenders.
| Payee | Purpose | 2015-16 $ |
|---|---|---|
| Dentsu Michell Media Australia Pty Ltd | Advertising | 842,404 |
| Sensis Pty Ltd | White Pages | 1,808,017 |
| Total | 2,650,421 | |
Market research payments
The department commissioned the projects listed in Table 91. They involved gathering, analysing and reporting information from external audiences or sources to provide insight on a particular topic or issue.
| Vendor | Description | 2015-161 $ (including GST) |
|---|---|---|
| Colmar Brunton | Testing of revised child support assessment notices | 76,857 |
| Colmar Brunton | Family and domestic violence communication testing2 | 15,000 |
| Colmar Brunton | CAP (Indigenous community) agents survey 20152 | 32,281 |
| DBM Consultants | Integrated customer satisfaction program | 1,482,294 |
| Dialogue Consulting | Social media strategy evaluation | 17,270 |
| EY Sweeney | Service delivery communication testing2 | 24,000 |
| instinct and reason | Operational communication for Medicare Benefits Schedule changes for new Medicare safety net | 56,000 |
| instinct and reason | Departmental audiences communication | 237,600 |
| Lonergan Research | Testing A guide to Australian Government payments | 80,927 |
| Market Access Consulting and Research | Exploring the use of channels for correspondence | 79,640 |
| Market Access Consulting and Research | News for Seniors research2 | 48,950 |
| Multicultural Marketing and Management | Accessibility of Human Services website for culturally and linguistically diverse customers | 156,985 |
| ORC International | Evaluate the myGov Albury shopfront | 54,967 |
| ORC International | Review of internal communication | 54,856 |
| Taylor Nelson Sofres | Recruitment services | 14,791 |
| Taylor Nelson Sofres | Digital services and transformation communication2 | 91,894 |
| ThinkPlace | Research and facilitation services | 47,766 |
| University of Canberra | Disability barriers in the Australian Public Service | 27,500 |
| Zebra Research | Customer service research feedback video | 20,680 |
| Total | 2,620,258 |
1. Details of payments to market research organisations, above the threshold amount, is included to comply with Section 311A of the Commonwealth Electoral Act 1918.
2. Relates to payments in 2015-16 for research funded from and completed in 2014-15.