Annual Report 2016-17

Appendix D - Advertising and market research

Communication and advertising campaigns

The department did not undertake any communication or advertising campaigns in 2016-17.

Advertsing costs - media advertising

In 2016-17 the total departmental expenditure on advertising was $2,258,401. This includes expenditure on print and online advertising in areas such as recruitment, public notices and tenders.

Table: Costs associated with advertising
Payee Purpose 2016-17
$ (including GST)

Dentsu Michell Media Australia Pty Ltd

Advertising

450,384

Sensis Pty Ltd

White Pages

1,808,017

Total

2,258,401

Market research payments

The department commissioned the projects listed in the table below. They involved gathering, analysing and reporting information from external audiences or sources to provide insight on a particular topic or issue.

Table: Payments associated with market research organisations(a)
Vendor Description 2016-17
$ (including GST)

Bastion Latitude

Online support tool refinement

44,000

Colmar Brunton Research

Website redesign refinement

121,770

DBM Consultants

Integrated satisfaction program

1,667,885

Instinct and Reason

Testing priority departmental messages

95,150

Instinct and Reason

Review Taskforce Integrity high visibility operations

41,910

Instinct and Reason

Departmental audiences communication

91,850

McNair Ingenuity

Recruitment of participants

46,429

Multicultural Marketing and Management

Accessibility of Human Services website for culturally and linguistically diverse customers

39,246

Queensland University of Technology

Investigate feasibility of service by appointment

60,436

Social Compass

Community Agent Program (in Indigenous communities) survey 2017

119,350

University of New South Wales

Gender equality research

26,400

Zebra Connections

Customer service research feedback video

42,299

Total

 

2,396,725

  1. Relates to payments in 2016-17 for research funded from and completed in 2015-16

Page last updated: 9 November 2017